Redefine Wellness was born out of a love and passion for reshaping women’s sense of self worth both pre and post natal through education and fitness training. Making sure women aren’t just satisfied with the way they look but how they feel as a whole person; inside and out.
Bringing a new sense of self confidence in women that may have been lost during the pregnancy and post-natal period. Redefine Wellness will be an online and in person resource that does just that. And then some.
It is personal, it is supportive and it is 100% empowering!
Redefine Wellness had a huge opportunity to separate themself from its competitors. While doing my research I noticed many competitors lack a sense of personability.
The goal of this direction is to leverage the ‘wellness’ in the company name to add that personability and humanity to the brand.
Logo & Visual Identity
Based on the brand direction I focused on creating a logo and visual identity that was centered around a personal human element. This lead me to looked at handwritten and brush style fonts, which are innately full of human character.
The strong use of handwritten typography also keeps the human element present throughout the various touch points of the brand identity.
It’s also flexible for a range of social media applications