Leafy Fresh

The Project

Leafy Fresh was a concept for the branding of a takeaway and delivery service that specializes in vegan dishes utilizing fresh, locally-sourced, organic produce. They were looking for a logo which reflects what the company is about. Being a family-run, small business, with all meals made by hand in small batches, they want their logo to have natural, wholesome feel.

The Solution

The goal was to create a logo that didn't feature the obvious hand-drawn leaf, as they felt many similar companies have overused this so; to convey a natural and organic feel to the logo, we decided to focus on the use of lettering. 


Identity System

The logotype can be used on customer touch points to complete the brand system.