Leafy Fresh was a concept for the branding of a takeaway and delivery service that specializes in vegan dishes utilizing fresh, locally-sourced, organic produce. They were looking for a logo which reflects what the company is about. Being a family-run, small business, with all meals made by hand in small batches, they want their logo to have natural, wholesome feel.
The goal was to create a logo that didn't feature the obvious hand-drawn leaf, as they felt many similar companies have overused this so; to convey a natural and organic feel to the logo, we decided to focus on the use of lettering.
The logotype can be used on customer touch points to complete the brand system.