Create For Yourself
I recently shared a case study I did for a Detroit wordmark and wanted to expand on the idea of creating personal work.
I’ve found a lot of value in doing personal projects. As a creative, it is very freeing to work on something in which you have complete control. There aren’t project goals you have to meet or limitations to color or style you have to follow.
By being my own client, I get the flexibility to completely shape my design along the way.
If I get midway through and want to add a new element or tagline, I can. Or if I don’t like the way the current process is taking me, there’s no pressure to force something that doesn’t feel authentic. It’s a way to tap into the creative spirit we all felt as kids when we would draw just for the sake of drawing. There are no rules, just exploration.
Creating for yourself also serves you in client work as well.
Personal projects take the pressure off your client work to fill the need to create and experiment. As designers, we want to pour every ounce of our creative self into a project, and sometimes, that’s just not realistic.
Not every client is going to want to push the boundaries, and that can get frustrating. Or maybe you’ve developed a certain style to your designs that clients have come to desire, but you want to try experimenting other ways.
It’s hard to remember sometimes, but we are here to serve our clients, not the other way around.
What I mean by that is, we have a responsibility to our clients to provide them with the best solution for their project.
We are not responsible to create something that we feel will stretch us creatively. I know from experience, working on personal projects can help relieve some of that pent up creativity, and in turn, allow you to be a better designer for your clients.
Have you had any success working on personal projects? Let me know in the comments below.