3 Keys To A Successful Design Project
A lot of small business owners know they need good design. The issue is they don't know where to start and it can become overwhelming.
Is it going to be expensive?
Am I going to like the finished product?
Will this person be easy to work with?
As someone who has worked on both ends of the designer-client relationship, I understand the hesitation to get started.
But as scary as it may seem, there are a few things that you can do to get the most out of the process and get a positive result.
Focus on goals
The first thing you can do in order to ensure your project runs smoothly is to focus on the goals of your project.
By doing this you and the designer are able to really narrow down and get to the heart of what the project is about.
The quickest way to get a project off course is for both party not to be clear on exactly what is expected.
For example, you don't want the designer creating a logo geared towards middle aged adults if your business focuses on young adults and teenagers.
By setting a good foundation based on the project's goals both you and the designer will have a better understanding of what's expected going forward.
Have clear deadlines
The old saying goes, you’re dead if you miss a deadline. Thank God for most people this isn’t true. It’s easy to overlook this aspect of the design process but it’s really important for both parties.
The designer needs to make sure they meet deadlines when materials are due, but just as important, the client needs to meet their deadlines.
It only takes missing a deadline once to see the domino effect it has on the rest of a project.
Missing just one deadline by a few days can end up pushing a project back weeks and months depending on people's schedules.
We all knew that kid in school who would use the excuse that he "didn't know when the project was due." Don't be that kid.
That why it’s so important to schedule out these deadlines before the project begins. It holds both parties accountable and also eliminates any excuses for not knowing when things were suppose to be delivered.
Give the right kind of feedback
The best thing you can do when giving feedback is to focus on the goals of the project.
I’m in several business and design Facebook groups and always have a hard time when people post images of logo concepts they received from a designer and are looking for feedback.
This is tough because besides some design/layout feedback I can't give constructive criticism without first knowing some background on the company’s goals and audience. Sure I could just tell them what I like, but I might not be the audience their trying to reach.
Another thing to keep in mind when giving feedback is to limit the number the cooks in the kitchen.
I’ve worked on several projects before when everything was running smoothly until a client got the opinion of someone who wasn’t invested in the company and didn’t know the scope of the project. All they knew was that they weren’t so crazy about the color and it was all of a sudden back to the drawing board.
This is why it's so important if you're getting feedback from anyone (ideally you are the one who can make the sole decision) it should be someone invested in your project who knows the goals and aspirations of the business.