It’s time to level up your brand

Maybe you’re just starting your business and don’t know where to begin or you’ve been around for awhile but the quality of your current branding doesn’t quite match up with the quality of your business. I want to help.

 
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Design Packages

I've bundled my most popular offerings into packages that have everything you need.


Logo Package

What’s included:

  • Questionnaire — We’ll use your answers to establish goals for your brand.
  • Visual Research — Our research combined with your feedback allows us to nail down style directions before the design takes place.
  • Logo — You’ll receive three custom directions with up to three rounds of revisions.
  • Logo Guide — You’ll receive a personalized PDF document that outlines your logo, color palette and font families.
  • Brand Files — Your editable files are delivered in Dropbox.

Brand Identity Package

What’s included:

  • Everything from the Logo Design Package
  • 3 custom collateral pieces which can include: Business cards, notecard + envelope,  postcard, letterhead + envelope, pricing sheet, stickers, t-shirts, buttons, instagram quote or announcement template, workbook cover template, blog graphic template, 1-page worksheet template

Full Branding Package

What’s included:

  • Everything from the Logo Identity Package
  • 4 custom collateral pieces which can include: Business cards, notecard + envelope,  postcard, letterhead + envelope, pricing sheet, stickers, t-shirts, buttons, instagram quote or announcement template, workbook cover template, blog graphic template, 1-page worksheet template
  • Desktop and mobile friendly website design using Squarespace platform
 

Pricing

If you’re anything like me, you hate surprises (birthday or business). So instead of hourly pricing, I offer project pricing. Doing this allows you to know exactly how much you’ll be paying for the project (and what each deliverable is costing you). 

My goal is to take as much confusion and risk out the the equation as possible. No more worrying about hourly rates and unexpected costs.

The typical project ranges between $2,000 and $5,000


 

My Process

To ensure great results with every project, I’ve fine-tuned our creative process.
Now, it’s time to relax while we get to work!

 

1. DISCOVERY

Before we get started I’ll have you fill out a project questionnaire. The questionnaire will prompt you to share important details about you and your business and give me a better understanding of what your needs may be. 

We’ll go over your target audience, inspiration, and other details that make your brand unique and stand out. Next, we'll talk through the questionnaire and make sure we're on the same page before going any further.

 

2. BRAND Research & STRATEGY

Using the information collected in the questionnaire and our discussion, I’ll begin to research the direction that will best serve your project goals. 

I’ll then send over a 1-page summary of the creative direction for you to review. This will cover things like goals, target audience, color, etc. Once approved, this will act as a roadmap for the rest of your project.

One round of refinement for the direction is included.

 

3. DESIGN

With the brand direction in hand, I’ll begin brainstorming and sketching out ideas onto paper. This is an important step, as well as the most time consuming. Once I’ve narrowed down a few concepts by hand, I translate them to the computer. This is where I decide if a concept is worth pursuing. I like to bring a few concepts to the computer, and narrow it down objectively based on your vision and goals.

 

4. DESIGN Presentation

After the final concepts are executed, I will send a presentation that walks you through the objective design decisions that were made and show you how they work to serve your project goals.

Designs will be presented to you in context so you’ll have a better sense of what your branding will look like in real life and as a part of a cohesive brand.

 

4. REFINEMENT

After I've presented the first round of designs, you'll provide feedback regarding what aspects of the branding are really working and what (if anything) may need adjusting. Brand design is an iterative process and your input is important and totally necessary to guide our work. We may not get everything right on the first try. That’s not just okay; it’s part of the process.

Two rounds of refinement are included. Any additional rounds will be billed at $100/hour.

 

5. COLLATERAL

Next—depending on the package you’ve chosen—I'll use the new “system” that I’ve created for your brand and carry it over into 3-4 collateral items of your choosing. They can range from things like stationery (business cards, letterhead, thank you cards) to social media graphics and everything in between.

Note: Production costs of any printed collateral are not included in the package price.

Two rounds of refinement are included. Additional rounds will be billed at $100/hour.

 

6. DELIVERY

Once we’ve completed the revisions, it’s time to wrap up loose ends and release your branding into the world. You will be billed for your remaining balance and as soon as the final payment is received, I’ll send you a Dropbox download link to access your final files. It’s time to celebrate!

NOTE: You will receive the final vector/high res deliverables ONLY after the final payment is received.

 

7. Website

Depending on the package you’ve chosen—the next step will be to begin building your website. 

It is also expected that any content related to the project (copy, images, etc.) will be sent at this time. Providing this content ahead of time makes it easier (and quicker) for me to design.

Using your new logo and brand guidelines I design one concept for the homepage and provide up to 2 rounds of revisions.

Once the concept is finalized, I design 3 more pages of your choice (product page, portfolio, blog post, contact form page, etc), which can also have up to 2 rounds of changes.

Once the design is approved, we’ll flip the switch to live and your website will be out there for the world to see.

 

Interested in a logo or brand design that’s custom made to attract your audience?
Contact me today for a free quote