Rachael Simon Photography

THE PROJECT

Rachael is a family and lifestyle photographer, photographing newborns, babies, children, and families. She came to me looking for a brand identity that would help her stand out from the other photographers in her area. 

TARGET AUDIENCE

Women age 25 - 45 who have or are having children and are looking to capture true, beautiful pictures of their real lives. Rather than getting a standard family portrait.

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